Our Story
We are cycling enthusiasts and programmers who love to code, and we are not satisfied with the current market situation. Driven by our pursuit of speed and commitment to quality, we decided to create high-performance bicycle products that meet the needs of riders.
We believe technology will transform the cycling experience and innovation will push the boundaries of speed. Our goal is to make cycling faster, lighter and more fun for all riders.
Representative Member
Ryuji Ishikura
A cyclist based in Tokyo, he is currently involved in the management of his team and brand as CEO. He has competed in national championships since his student days and has represented Japan in international competitions. He has continued to challenge himself in the racing scene since then, and has also built up a solid track record as a hobby racer. In recent years, he has been focusing on developing cycling culture and nurturing the next generation of riders through events and projects.
employee
Chen Yujia
An entrepreneur involved in product development and brand management in the bicycle industry. As co-founder of Backroad LLC, he promotes the planning, import, and sales of high-performance road bike brands. He has been involved in bicycle product development since his student days, and has used that experience to engage in product development and team management, realizing product creation from the rider's perspective. In recent years, he has been based in Japan, pioneering new possibilities for bicycle culture through international partnerships and events.
Contact Us
Company Name | Backroad LLC
Location | Estate Pool, 2-31-24 Nukui, Nerima-ku, Tokyo 176-0021
Established | August 2025
President | Ryuji Ishikura
Capital | 1,000,000 yen
Main Bank | Sumitomo Mitsui Banking Corporation
Closing month | July
Business | Wholesale of bicycles, bicycle parts, and accessories
Selling products through e-commerce sites and retailers, sponsoring cycling events, etc.
Partners | Tavelo, Pertual, EXS, Neutron, Upvine
Contact
Email: info@onroad.now
取引会社 |
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TAVELO XIAMEN SPORTS Co., Ltd.
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Xiamen Extraordinary Speed Industry and Trade Co., Ltd.
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Neutron Tec Co., Ltd.
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Hangzhou Jingteng Bicycle Co., Ltd.
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Sixweel LLC